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LG.Philips LCD's TFT-LCD techonology for flat TVs to be showcased at IFA 2003
2003-09-02
SEOUL, South Korea, August 27, 2003- LG.Philips LCD Co., Ltd., one of the leading innovators of thin-film transistor liquid crystal display (TFT-LCD) technology, today announced that many of its TFT-LCD panels, including its 42-inch wide TFT-LCD panel-the world's first LCD of this size to begin mass production-as well as a 52-inch wide TFT-LCD prototype, will be demonstrated at Internationale Funkausstellung (IFA) 2003. Both of the joint venture's -will be showcasing LCD TVs leveraging LG.Philips LCD's technology. Specifically, LG Electronics will be showcasing a 42-inch TV and a 52-inch prototype, among others, while Philips will be showing a 42-inch TV, along with various others.
LG.Philips LCD's wide-format ("W" for 16:10 or 16:9 wide-aspect ratio displays) LCDs offer great horizontal viewing displays that support modern video devices such as HDTVs, digital TVs (DTVs) and DVDs.
LG.Philips LCD's TFT-LCDs for TVs feature the company's unique Super-In-Plane-Switching (S-IPS) technology-enabling a rich natural-picture performance, including a wide LCD viewing angle of 176 degrees and superior color fidelity. In addition, S-IPS allows for a high and stable contrast ratio and a faster response time in conjunction with LG.Philips LCD's Over Driving Circuit (ODC) technology, as compared to other TFT-LCDs currently on the market. An impressive 12 ms gray-to-gray response time prevents smearing and allows for true motion picture quality.
IFA will be held August 29 - September 3 in Berlin, Germany at the Messe Berlin. For media interested in seeing the 42-inch wide LCD TV and the 52-inch wide LCD TV prototype, please visit LG Electronics's booth # 11.2 and Philips's booth # 22, or contact Stacey Voorhees for more information at svoorhees@mcapr.com.