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LG.Philips LCD Unveils 52-Inch TFT-LCD for HDTVs
2002-12-06
SEOUL, South Korea, Dec. 5 -- Further setting the pace in the
large-area thin-film-transistor liquid crystal displays (TFT-LCDs) space,
LG.Philips LCD Co., Ltd. today unveiled its latest TFT-LCD offering for HDTVs,
the 52W, a 52-inch wide-screen model. The largest TFT-LCD to ever be
demonstrated, the 52W has a superior resolution of 1920 x 1080, featuring 2.07
million pixels -- more than seven times a standard definition (SD) television
and twice as many as that found in many HDTVs -- ultimately delivering the
best image available for TFT-LCDs. Leveraging the company's
Super-In-Plane-Switching (S-IPS) technology, the 52W also boasts the world's
widest viewing angle (176 degrees), with a minimum of color shift and
incorporates a modern, "wide" aspect ratio of 16:9.
Until now, commercialization of extremely large TFT-LCDs (over 50-inches)
was considered impossible. LG.Philips LCD has successfully developed the 52W
prototype and plans to begin mass production in late 2003. With the addition
of the new 52-inch display, LG.Philips LCD now offers the widest range of
TFT-LCDs for television applications, including its 13-inch, 15.1-inch, 17W,
20.1-inch, 23W, 30W and 42W displays.
According to a recent report* from Austin, Texas-based DisplaySearch,
Sharp leads the LCD TV market with 48.4 percent market share, while LG.Philips
LCD is close on Sharp's heels with a 35.5 percent share. Other competitors
have no more than a 6.8 percent share. According to this report, the overall
LCD TV market is expected to grow dramatically over the next four years
-- increasing from 1.3 million units in 2002 to more than 16.1 million units
by 2006*. This growth will further accelerate when digital broadcasting
becomes more mainstream.
"LG.Philips LCD is committed to capturing a significant share of the LCD
TV market over the next few years. The development of the 52W is the latest
in this effort and complements our complete line-up of solutions tailored for
this burgeoning sector, which holds tremendous growth potential for our
industry with the implicit advantages of TFT-LCDs, like lower power, less
weight, less thickness, higher resolution, and a longer lifetime over
competing technologies such as PDP," said Bruce Berkoff, LG.Philips LCD's
executive vice president of marketing.
*Quarterly LCD TV Shipment and Forecast, Q3 ''02, DisplaySearch