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LG.Philips LCD Co., Ltd., one of the world’s largest innovators of liquid crystal display () technology, today introduced the LC121S1, the industry’s first transflective 12.1-inch SVGA TFT ( film transistor)-LCD module. The LC121S1 is ideal for a variety of business-related applications where longer battery life and the ability to adapt to various environments and lighting conditions are extremely critical, such as military and police field activities.
One of the biggest challenges facing LCD manufacturers today is the ability to create TFT-LCDs for notebook PCs that consume less power and enable easy readability outdoors. These factors are extremely critical for applications that require mobile computing users to be on the road or in the field for long intervals of time. The LC121S1 will be manufactured in LG.Philips LCD’s Plant 1 in Gumi, Korea and is expected to begin shipping this June.
Marking an industry design first, the LC121S1 transflective design combines the ability to operate in a transmissive or reflective mode. A transmissive TFT-LCD uses light received from the backlight of the TFT-LCD -- a main source of power consumption. A reflective TFT-LCD was designed to enable users to view the display reflected by peripheral light without any additional light source. LG.Philips LCD’s transflective design uses reflective light in bright environments and uses transmissive backlighting in dark environments. This innovative design increases the lifetime of the display by as much as four times, and provides ease of use for both indoor and outdoor use of notebook PCs -- ideal for police and military personnel that might require more rugged, flexible and energy-efficient products. The reflective mode also enables easy viewing in bright daylight conditions.

According to Bruce Berkoff, LG.Philips LCD’s executive vice president of marketing, the introduction of the LC121S1 highlights LG.Philips LCD’s continuous efforts to be at the forefront of LCD technology and innovation. "Consumers want to be able to use their notebook PCs anywhere, anytime without worrying about battery life or viewing the screen in a variety of lighting conditions. Our announcement today demonstrates our company`s ongoing commitment to setting new industry standards in energy efficiency and technology."
According to market research firm DisplaySearch (, Texas), TFT-LCDs for notebook PCs and monitors account for 80 percent of the TFT-LCD market. By 2005, the product application market, which includes a variety of applications, including special military and police equipment as well as airplane and medical instruments and LCD TVs, will occupy about one fourth of the TFT-LCD market. This offers promising growth potential for LG.Philips LCD’s family of TFT-LCD application products including the LC121S1.

The LC121S1 delivers an 800 x 600 resolution, weighs only 1.12 lbs. and has a contrast ratio of 30:1 when in transmissive mode and 5:1 when in reflective mode. In addition, the LC121S1 features LG.Philips LCD’s unique patented side mounting technology in which screws are applied to the side, not to the front. This provides a much slimmer form factor, as no space is needed for screws or holes -- enabling manufacturers to produce extremely thin, compact products that deliver a competitive desi