Latest News

LG Display [NYSE: LPL, KRX: 034220], a leading innovator of TFT-LCD technology announced that it signed an agreement with major LCD TV makers in Beijing, China, on September 19th to form an “IPS camp” for joint marketing in the Chinese market. The eight LCD TV companies that signed the agreement are Changhong, Haier, Hisense, Konka, LG Electronics, Panasonic, Philips and Skyworth.

The “IPS camp” participants intend to feature the “硬屛(Ying Ping)” logo, which represents IPS technology, in TV, newspaper and POP (point of purchase) ads and other promotional materials. They will also conduct training on the advantages of IPS technology for promoters at retail outlets and hold demonstrations at exhibitions and roadshows to promote the superiority of IPS technology to consumers.


Young Soo Kwon, President and CEO of LG Display said, “We decided to establish a joint venture with AmTRAN to provide differentiated value for our customers and consumers. We will reinforce our basic strengths through successful management of the joint venture and P8, which is scheduled to start mass production early next year.”

The joint marketing activities are expected to create a win-win effect for LG Display and “IPS camp” participants. The participating LCD TV makers, whose collective share of the Chinese TV market already exceeds 50%, are likely to further strengthen their market position. The LCD TV market in China is forecast to grow by an average 30% per annum and account for 18% of the worldwide LCD TV market by 2012 (about 33 million TV sets). (Source: DisplaySearch)

In his congratulatory message, LG Display CEO Young Soo Kwon said, “Along with product technology, marketing techniques should also evolve in order to deliver greater value to clients and consumers. I am confident that “IPS camp” will present a new model of successful joint marketing between panel makers and set companies.”


IPS (In-Plane Switching) Technology
Liquid crystal display (LCD) technology is classified into the three categories of TN, VA and IPS depending on the liquid crystal driving method. TN (Twisted Nematic) panels, the first to be commercialized, feature the simplest structure but viewing angles are limited. Efforts to overcome this drawback led to the development of IPS (In-Plane Switching) and VA (Vertical Alignment) technologies. In VA panels, the liquid crystals are vertically aligned. On the other hand, liquid crystal molecules are aligned in a horizontal direction in IPS panels, resulting in superior picture quality and viewing angle. IPS panels boast consistent color reproduction regardless of the viewing angle.


About LG Display
LG Display Co., Ltd [NYSE: LPL, KRX: 034220] is a leading manufacturer and supplier of thin-film transistor liquid crystal display (TFT-LCD) panels, OLEDs and flexible displays.
The company provides TFT-LCD panels in a wide range of sizes and specifications for use in TVs, monitors, notebook PCs, and various applications. LG Display currently operates seven fabrication facilities and five back-end assembly facilities in Korea, China and Poland. The company has a total of 23,000 employees operating in ten countries around the world. Please visit http://www.lgdisplay.com for more information.


Forward-Looking Statement Disclaimer
This press release contains forward-looking statements. Statements that are not historical facts, including statements about our beliefs and expectations, are forward-looking statements. These statements are based on current plans, estimates and projections, and therefore you should not place undue reliance on them. Forward-looking statements speak only as of the date they are made, and we undertake no obligation to update publicly any of them in light of new information or future events. Forward-looking statements involve inherent risks and uncertainties. We caution you that a number of important factors could cause actual results to differ materially from those contained in any forward-looking statement. Additional information as to factors that may cause actual results to differ materially from our forward-looking statements can be found in our filings with the United States Securities and Exchange Commission.

Contact
Bang-Soo Lee, VP, Public Affairs & PR
LG.Display
Phone: +822-3777-1020
Email: bsleeb@lgdisplay.com

Frank Lee, Assistant Manager, Corporate PR
LG Display
Phone: +822-3777-1006
E-mail: aimhi