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Products showcased will include a full line-up of full high definition (Full HD) (1920 x 1080, two megapixels) TFT-LCD panels for HDTVs, as well as a fleet of small and medium display solutions featuring the latest next-generation technologies such as low-temperature polysilicon (LTPS). Also to be demonstrated are RoHS-compliant LCD panels for information displays and LG.Philips LCD’s flagship 100-inch TFT-LCD panel, the largest in the world.

LG.Philips LCD’s booth will also feature a separate Low-Power Technology Zone demonstrating a 42-inch LCD TV panel that uses 30 percent less power than conventional models by featuring an advanced power controlling technology. It will also showcase a 26-inch LCD TV panel that uses 35 percent less power but has increased brightness because of the addition of a white subpixel to each pixel in this section. In addition, there will be a 2-inch panel for mobile phones that consumes 30 percent less power through constant analysis of onscreen data.

Mr. Sang Deog Yeo, executive vice president and head of the TV Business Unit at LG.Philips LCD, said, “As digital broadcasting becomes more widespread and HDTV prices become more attractive, the demand for our products will continue to rise. We believe our full line-up of full HD TFT-LCD panels will enable us to better respond to the needs of our customers and satisfy the increasing consumer demand.”

According to DisplaySearch, the full HD TFT-LCD panel market is expected to grow 237 percent, from 1.6 million units in 2006 to 5.4 million units in 2007.

A sampling of what LG.Philips LCD will exhibit at CES 2007 includes:
Full HD Panels for HDTVs and Information Displays
LG.Philips LCD will demonstrate its full line-up of 37-, 42-, 47- and 52-inch full high definition (1920 x 1080, two mega pixels) widescreen panels for HDTVs. The panels feature a dynamic contrast ratio of 5,000:1, 180-degree viewing angle, brightness exceeding 500 cd/m2 , and boast superior response time and high color gamut.

Panels designed for the emerging flat-panel information display market will also be on display, including 42-, 47- and 55-inch sizes. All of these panels are RoHS-compliant.

Small & Medium LCDs with Cutting-Edge Technology
LG.Philips LCD will introduce 7- and 8-inch LCDs for car navigation as well as other medium-size displays in sizes including 6.4-, 8.4- and 10.4-inches. The company will also demonstrate its category leading 2.8-inch LTPS LCD panel with In-Plane Switching (IPS). Additionally, the company’s 2.6- and 3.5-inch VGA LTPS LCD panels and 2.2-, 2.4- and 3-inch QVGA organic light-emitting diode (OLED) panels will be on display. These OLED panels feature a contrast ratio of 10,000:1 and response time of 0.01m/s.

Premium Desktop Monitor and Notebook PC Panels
LG.Philips LCD will show its fleet of TFT-LCD panels for desktop monitors, including the world’s largest 30-inch wide QXGA+ (2560 x 1600) LCD panel that boasts superior color gamut of 117 percent. The latest in TFT-LCD technology for notebook PCs will also be featured, including the world’s largest, a 20.1-inch wide SXGA+ (1680 x 1050) LCD panel.

Future LCD Technology
LG.Philips LCD’s prototype demonstrations feature new technologies for LCDs, including:

- 15-inch monitor LCD panel which can control viewing-angle (178 degrees, 80 degrees) with a
single cell
- 32-inch HDTV LCD TV panel which lowers power consumption to 65-watt by featuring an external
electrode fluorescent lamp(EEFL)
- 42-inch HDTV LCD panel with a vastly improved motion picture response time (MPRT)

Media interested in learning more about LG.Philips LCD’s product portfolio first hand are encouraged to visit the company’s booth at CES 2007 in meeting room N247/N249 located within the North Hall of the Las Vegas Convention Center (LVCC).


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About LG.Philips LCD
LG.Philips LCD Co., Ltd [NYSE: LPL, KRX: 034220] is a leading manufacturer and supplier of thin-film transistor liquid crystal display (TFT-LCD) panels. The Company manufactures TFT-LCD panels in a wide range of sizes and specifications for use in TVs, monitors, notebook PCs, and various applications. LG.Philips LCD currently operates seven fabrication facilities and four back-end assembly facilities in Korea, China and Poland. In addition, LG.Philips LCD has sales and representative offices in ten countries and has approximately 21,000 employees globally. Please visit http://www.lgphilips-lcd.com for more information.

Forward-Looking Statement Disclaimer
This press release may contain forward-looking statements. Statements that are not historical facts, including statements about our beliefs and expectations, are forward-looking statements. These statements are based on current plans, estimates and projections, and therefore you should not place undue reliance on them. Forward-looking statements speak only as of the date they are made, and we undertake no obligation to update publicly any of them in light of new information or future events. Forward-looking statements involve inherent risks and uncertainties. We caution you that a number of important factors could cause actual results to differ materially from those contained in any forward-looking statement. Additional information as to factors that may cause actual results to differ materially from our forward-looking statements can be found in our filings with the United States Securities and Exchange Commission.

Contact: Bang-Soo Lee, VP, Public Affairs & PR
LG.Philips LCD
Phone: +822-3777-1020
E-mail: bsleeb@lgphilips-lcd.com

Sue Kim, Senior Manager, Corporate PR
LG.Philips LCD
Phone: +822-3777-0970
E-mail: sue.kim@lgphilips-lcd.com<BR