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LG Display Seeks Out Innovative Designs for Latest OLED Displays

2021.06.02

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LG Display, the world’s leading innovator of display technologies, today announced the winners of the first-ever OLEDs Go! Competition which had been running in association with UK design magazine Dezeen since last November.

The OLEDs Go! Competition challenged some of the world’s most talented designers to create beautiful display concepts that highlight the unique attributes of OLED. On the search for fresh and innovative ideas that enhance the user experience, LG Display and Dezeen gave participants the opportunity to explore their creativity even deeper through the company’s light, slim, rollable, bendable and transparent OLED technologies which are not only easy on the eyes, but also eco-friendly, to promote healthier lifestyles and greater sustainability across the globe.

Five finalists were selected among 220 entries from more than 50 countries based on how well they incorporated the infinite possibilities of the company’s OLED display technology into their imaginative work.

First place was awarded to ‘Scroll,’ a completely new concept that utilizes LG Display’s transparent OLED screen to create an elegant and useful design. Taking advantage of the OLED panel’s slimness, the concept attaches to the wall seamlessly while supporting a wide shelf below its large display. The artist uses the transparent screen to bring a whole new dimension to any room by blending into the wall and harmonizing with the surrounding interior rather than grabbing all the attention. The top design gained high praise for introducing a whole new idea of how interiors could look when beautifully combining a futuristic display with limited space.

In second place, ‘Signal’ features a foldable OLED screen that doubles up as a lamp. Not only that, the intriguing design also works as a convenient monitor when opened up. Its book-like form and mood-setting ambient lighting went on to gain positive attention for demonstrating an inventive way of utilizing a room’s space through bendable technology.

The other entries falling just short of the top two were a screen that lets users view content in the perfect aspect ratio by rolling from side to side (‘Flag.R’), a table concept that arches over the viewer’s bed so that they can watch TV before bedtime (‘Console’), and a wheeled home workout display that can be moved around and adjusted according to the user’s desired height (‘Trollie’). These designs were recognized as perfect devices for people who simply enjoyed spending more time relaxing and working at home since the new contactless era.

The award-winning designs will be considered for commercialization once their market potential has been reviewed by the talented LG Display engineers and designers behind new products and businesses.

Unlike LCD devices that require backlight units, OLED utilizes tens of millions of self-emissive pixels to make lighter and thinner designs possible. The technology has since evolved into various form factors such as Transparent, Bendable, Foldable and Rollable.

“Based on the unprecedented scalability of OLED, LG Display is continuing to push OLED into the mainstream through its strategy of open innovation,” said Dr. Chang-ho Oh, Executive Vice President & Head of the TV Business Unit at LG Display.


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