This section introduces the CI of LG Display.
The 'face of future' which is the common symbol mark for LG Group represents the relentless challenge for new technologies,
pursuit of world's best, and face of strong youth.
It symbolizes 5 concepts and sentiments - world, future, youth, human kind, and technology.
By projecting L and G in a circle, it symbolizes that mankind is at the center of LG management.
It represents LG employees' determination to form the close relationships with customers anywhere in the world and do their best to satisfy customers.
The symbol mark is the key element of LG Display identifier which connote the formative characteristics and symbolism of LG Display. It is used in overall media such as the advertising, sign system, web site, and articles to play an important role of delivering the corporate image. Therefore, the rule and principle must be complied with when using the symbol mark.There should be no image damage such as distortion, deformation or abuse of the shape and color of the symbol mark. Use the LG Display Manual when reproducing the symbol mark. Restructuring or transforming the data is prohibited.
※ The rule prohibits the exclusive use of the symbol mark.
The logo is a CI designed to express the official name of LG Display and combines the symbol mark and logo type. Under any circumstance, the symbol mark cannot be used exclusively or used in the arbitrarily deformed or recombined shape.((You must download it through LG Brand Net (groupware) and use it as is.)
The logo type is the identifier in language element designed to express LG Display's official name. Its exclusive font was specially designed and cannot be used for any purpose other than to display the official LG Display's company name. Using LG Display's exclusive font to display a business unit, business site or lower level organization of a specific company is the violation of the rule. In that case, a designated font should be used. It cannot be used with the company name (communication name or legal subsidiary name) displayed in exclusive font in parallel or separated by slash or hyphen.
The color of logo type should always be LG Display Gray / Pantone 431C, black or white. Although the limited use of LG Display Gold or LG Display Silver may be allowed for special effect, no other colors can be used. Use the LG Display Manual when reproducing the logo type. Restructuring or transforming the data is prohibited. A combination is the official display form which combines the symbol mark and logo type of LG display most effectively.
It selects among the basic combination, English/Korean mix, English combination and Korean combination with consideration to the space and layout according to the applied medium. When using the combination, the ratio, space or size cannot be arbitrarily changed, and it is very important to attain the independence from other surrounding elements.